Ultra-soft, fluffy, and slightly sweet white bread with that signature pillowy, shreddable crumb.
Ingredients (makes 1 standard loaf)
Tangzhong (starter paste)
- 3 Tbsp (25 g) bread flour
- ½ cup (120 ml) whole milk
Dough
- 2½ cups (300 g) bread flour
- 3 Tbsp (40 g) sugar
- 1 tsp salt
- 2 tsp (7 g) instant yeast
- 1 large egg, room temperature
- ½ cup (120 ml) whole milk, lukewarm
- 3 Tbsp (45 g) unsalted butter, softened
- Optional: 2 Tbsp milk powder for extra richness and softness
Finish
- 1 egg beaten with 1 Tbsp milk (egg wash)
Instructions
- Make the tangzhong
In a small saucepan, whisk the 3 Tbsp flour and ½ cup milk until smooth. Cook over medium-low heat, stirring constantly, until it thickens into a smooth paste (about 3–5 minutes). It should look like a thick pudding. Transfer to a bowl and let cool to room temperature. - Make the dough
In the bowl of a stand mixer, combine the bread flour, sugar, salt, yeast, and optional milk powder.
Add the egg, lukewarm milk, and cooled tangzhong. Mix with the dough hook until a rough dough forms.
Add the softened butter a little at a time and knead on medium speed for 10–15 minutes until the dough is very smooth, elastic, and passes the windowpane test. It will be soft and slightly sticky. - First rise
Place the dough in a greased bowl, cover, and let rise in a warm place until doubled, about 1–1½ hours. - Shape
Punch down the dough and divide it into 3 equal pieces. Roll each piece into a ball, cover, and rest 10–15 minutes.
Roll each ball into an oval, then fold the sides in and roll up tightly into a log (like a jelly roll).
Place the three logs side-by-side in a greased 9×5-inch loaf pan (or a Pullman pan for a square shape). - Second rise
Cover and let rise until the dough reaches just below the rim of the pan (or about 1 inch above for a domed top), 45–75 minutes.
Preheat the oven to 350°F (175°C). - Bake
Gently brush the top with egg wash.
Bake for 30–35 minutes, until deep golden brown and the internal temperature reaches 190–195°F (88–90°C). Tent with foil if the top browns too quickly. - Cool
Remove from the pan immediately and cool completely on a wire rack before slicing (at least 1 hour) for the best texture.
Tips
- The tangzhong is the secret to the ultra-soft, long-lasting freshness.
- Bread flour gives the best structure and shreddable crumb.
- For an even softer loaf, use a covered Pullman pan.
- Store in an airtight bag at room temperature for 3–4 days, or freeze slices.
Pillowy, slightly sweet, and perfect for toast or sandwiches. Enjoy!


